Golden Crystal Hotel had become heavily reliant on third-party Online Travel Agency (OTA) channels — platforms like Booking.com and similar services — to drive room reservations. While these channels generated bookings, they extracted significant commission fees on every transaction, directly cutting into the hotel's profit margins on each reservation.
Compounding this, the hotel had very low organic search engine presence, meaning they couldn't attract guests independently. When potential guests searched for accommodation in the area, they found the hotel through OTA platforms rather than directly — ensuring the intermediary always collected their cut.
I developed and integrated a direct, responsive booking engine into the hotel's website — removing the OTA middleman entirely for guests who found the hotel online. The booking flow was designed to be frictionless: room selection, date availability, and reservation confirmation all handled within the hotel's own platform.
In parallel, I restructured the site's on-page SEO schema to target local keywords and capture regional high-value search traffic. This included optimising meta structures, heading hierarchies, location-specific content, and structured data markup to signal geographic relevance to Google's local search algorithm.
The hotel's Google Business Profile was also fully optimised — category alignment, photo quality, review strategy, and accurate service area configuration — to ensure the hotel appeared prominently in Google Maps and local pack results for accommodation searches in the region.